Total Marketing Fail
Posted in Technology on February 28th, 2010 by Dr. WarthanTags: Amp, Crap, DTS, Fail, Headphone, Marketing, Plastic, Porn, Stupid, Sucks, Tube, Valve, Wrong, X-Tube
Sure, slap a tube on it, and watch the SteamPunkers and audiophiles line up with pockets full of green vomit in disgust. This is the X-Tube, a USB/headphone amp made to look like a vacuum tube, promising high-quality DTS sound. But there’s a problem.
That problem is “marketing”. First, calling it the X-Tube was really stupid. Go Google X-Tube and you’ll come up with a laundry list of porn sites. Porn + Marketing = Win Fail (in this case). Second, the fake tube gimmick is so overdone; the various communities that are into valves prefer real and fully functional ones. Third, according to the DVICE blog I saw this at, there’s strong evidence to suggest that the DTS slapped on the plastic tube is a lie. Lie + Marketing = Total Fail. Last, is why? Almost all modern computers, especially laptops, have built-in headphone amplifiers.
Via: DVICE